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CEO Marc Schaefer, right, during a networking break at last July’s World Council of Credit Unions Conference in Gdansk, Poland.

The board and management at Truliant Federal Credit Union often talk about meeting Truliant’s top priority: improving the financial well-being of 190,000 members.

Cutting across all organizational lines within the $1.5 billion Winston-Salem, N.C.-based  leadership ranks, the message conveyed that providing members with needed products and services is the mission. And that also means, in the Truliant view, that the credit union recognizes that not all member relationships are immediately profitable.

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