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(This column from  GTE Financial President/CEO Joe Brancucci explains the rebranding of the former GTE Federal Credit Union. A marketing consultant’s arguments for keeping “Credit Union” in the name will be posted next Monday.)

GTE Financial (formerly GTE Federal Credit Union) has a mission that we take very seriously – to be the preferred financial service provider and employer in our marketplace. Our members’ financial needs and the way they do business have evolved and our rebranding reflects the modern, innovative and vibrant cooperative GTE has become.

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