The $454 million IC Federal Credit Union in Fitchburg, Mass.,has once again got locals talking with its latest ”S wordvideo.”
|The credit union video bleeped out the dirty word, which turnsout to be the word savings. The cartoon pokes fun at how consumersare hesitant to talk savings while educating them on thebenefits.
|The savings video is the third in a series of five educationalvideos produced by IC FCU.
|The first, released in February, provides a rundown of thedifference between big banks and credit unions. The second tapped a few zombies to give a life insuranceprimer.
|All three are posted to the credit union's website and YouTubechannel. IC FCU has also created a QR code for its latest video toallow instantaneous video viewing on mobile phones.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
