It's a wrap for Charter Oak Federal Credit Union.
|The $750 million Groton, Conn.-based credit union recentlywrapped a two-story elevator at the local Crystal Mall inWaterford, Conn. With an eye on building brand awareness amongshoppers, the wrap features the credit union's distinctive orangeCharter Oak tree, web address, Facebook logo and mortgage logo,noting two years as eastern Connecticut's top lender.
|The wrap project at the mall is the latest installment ofCharter Oak's overall branding campaign, which includes amultimedia mix of extensive advertising and Facebook outreach.
|“The mall is a focal point for all of eastern Connecticut,especially as we move into the busy holiday shopping season,” saidBrian Orenstein, CEO of Charter Oak FCU. “Our logo wrap will bethere, reinforcing the Charter Oak name and brand to those whoalready do their banking with us and hopefully to a lot of newmembers, as well.”
|The branding campaign is slated to run through the end of theyear.
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