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The Association of Vermont Credit Unions appealed Thursday to the state’s credit union and banking regulator to recall a cease-and-desist order to be placed on a Montpelier credit union, the $600 million Vermont State Employees, for using “bank” or “banking” in its ads.

In a statement, Joseph Bergeron, the trade group’s president/CEO, asked the Department of Financial Regulation to re-evaluate its June 18 directive against VSECU, arguing the term “’banking’ and its variations is common nomenclature used by most everyone to describe the generic handling of their financial matters with some type of provider of financial services.”

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