One underlying message from CUNA’s Governmental Affairs Conference in Washington this year is that the continued vitality of the credit union industry rests in activism and the legislative process the whole year round. So, when it comes to political advocacy, constant, consistent effort can help deliver results.

As a Political Advocacy 101 primer, Credit Union Times has rolled some of the best political advocacy tips gathered from Bill Cheney, president/CEO of CUNA and Trailblazers 40 Below Nathan Muniz, government relations and public relations manager at PSECU, and Matt Weidler, information systems asset analyst at Evangelical Christian Credit Union into one short video.