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Strategies for Credit Unions in a Challenging Economy

SAN DIEGO Two credit union leaders shared strategies that resulted in record years despite economic challenges at a breakout session during Americas Credit Union Conference last week.

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SAN DIEGO — Two credit union leaders shared strategies that resulted in record years despite economic challenges at a breakout session during America’s Credit Union Conference last week.

John Cassidy, president/CEO of the $646 million Sierra Central Credit Union of Yuba City, Calif., and Dan Sutton, chief operating officer of the $570 million Kemba Financial Credit Union of Cincinnati, detailed best practice experiences at their credit unions used in 2011. Cassidy warned against overreacting to news, which could cause a credit union to change its investment or lending strategies.

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