CU Promotion at the Gas Pump Goes National
Operating under the nationwide Invest in America brand, CU Solutions Group has signed a multi-year advertising contract with the nation’s largest network of gas video screens, enabling credit unions to market themselves at the pump.
CU Solutions Group said it has signed “a unique partnership” with Gas Station TV of Birmingham, Mich., to market its Invest in America discount and rewards enhancement program in the gas media space at stations across the country.
GSTV, a digital TV network, advertises at Speedway, Shell, Exxon, Chevron and other gas stations.
“With GSTV, your credit union will have the ability to reach its community one-on-one at gas stations,” said the Michigan Credit Union League, one of the CUSO's owners. Quoting Nielsen polls, the league said “GSTV viewers are captive, watching and want to come back for more.” “When your credit union advertises with GSTV you’ll get a custom-produced spot that will be in good company. Other GSTV content is from ESPN, Bloomberg TV, HLN headline news, Showbiz Tonight and AccuWeather forecasts,” the league said.
It added, “GSTV’s geo-targeting capabilities allow CUSG to customize its messaging down to the individual station level in the communities where its credit union clients conduct business.”
Unlike traditional broadcast TV, GSTV enables CUSG to drive consumers by station location to the credit union branch nearest them.
The GSTV deal is national, said David Adams, president/CEO of the league, because under Invest in America the overall package program “provides credit union members with exclusive discounts on a wide variety of products. It is currently available at more than 3,000 participating credit unions and 46 state leagues in all 50 states.”
Invest, said Adams, “reaches 80% of national credit union membership through supporting credit unions.”