The $615 million Tulsa Federal Credit Union won the MACQUEEAward as best in show at the annual Marketing Association of CreditUnions annual conference last week in Seattle.
|The 54,000-member Oklahoma credit union was honored for its“Nothing Checking” promotion that worked the theme: “Our newchecking account is a big bunch of nothing” through television,print and outdoor elements.
|The result was record checking account growth, during and afterthe promotion, the credit union said.
|“Nothing makes me happier than winning this award,” said JohnSpeaker, Tulsa FCU's vice president of marketing.
|The best in show winner was decided by live voting during theconference. MAC said the other finalists included the $1.3 billionArizona State Credit Union of Phoenix, the $10.6 billion BECU ofTukwila, Wash., and the $778 million Fort Worth Community CreditUnion of Bedford, Texas.
|More than 200 people attended the conference and more than 60credit unions won awards.
|Next year's MAC conference will be in Las Vegas, the group said.
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