Thanks to Facebook and Twitter, the $1.5 billion University of Iowa Community Credit Union in Iowa City is enjoying a rush in online referral accounts.
UICCU said it has opened 175 new accounts in 90 days with its new online refer-a-friend program. UICCU said the program complements an already strong 14% annual growth rate in checking accounts.
“Response was so strong when we did a soft launch that we needed to take it off our homepage in order to catch up to the requests,” said Jim Kelly, senior vice president of marketing. “We draw more attention to it periodically when we are ready for more accounts.”
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