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Half of us want to hang up on branch banking. That is the headline news out of a new study of consumers and their banking preferences by Princeton, N.J.-based Rosetta, part of the Publicis Groupe of marketing agencies.

Three numbers from the research slam the point home; “52% of respondents said their bank’s website is their primary method of banking, while only 32% said the branch was their primary method of banking. 48% of respondents said they would do all banking online if they could,” said Rosetta in a press statement.

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