The Filene Research Institute has partnered with Amazon to offer credit unions a unique opportunity to market their credit cards online.
The opportunity centers on Amazon's Credit Central, a part of the giant online retailer's website that Amazon intends to use to bring its popular retail shopping experience to credit cards.
Under a one-year pilot project negotiated with Amazon, credit unions will pay one flat fee to Filene to have their credit card listed on the site and be able to take online applications for their cards through the site. The fee to Filene is only meant to fund the one year research project that will accompany the offering. Each credit union will also agree to fund a $50 gift card for every Amazon consumer that successfully obtains a card through the site application.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
