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CAPTION: Jack Antonini, president/CEO of NACUSO, presents the 2012 CUSO Collaboration & Innovation award to Michelle Bloedorn, CEO of Member Loyalty Group.

Member Loyalty Group was recently honored with the 2012 CUSO Collaboration & Innovation award from the National Association of Credit Union Service Organizations.

Formed by credit unions in 2008 to develop a common member loyalty benchmark for the credit union industry, Member Loyalty Group said it has an exclusive relationship with Satmetrix, the Net Promoter company, to provide credit unions with tools for managing a Net Promoter program to collect and act on member feedback that increases loyalty, growth and retention.

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