Search
 

Business Case for EMV Chip: Carrot More Compelling Than Stick

Potential business benefits of the EMV chip outweigh even its anti-fraud value.

By Nebo Djurdjevic | Updated on May 14, 2012

Although it has become the standard in Europe, Asia and Latin America, there has been relatively little interest in moving to EMV chip technology in the United States.

Banks have heard the various arguments for the chip, mostly those that warn what’ll happen if the U.S. payments industry doesn’t convert, that American issuers will fall behind Europe, or that U.S. issuers are losing out on revenue from transactions in foreign countries because their customers’ cards aren’t accepted by chip-enabled POS devices, or that continuing to rely on magnetic stripe technology will leave issuers (and soon, merchants) more and more vulnerable to fraud.  

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

NOT FOR REPRINT

© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

 

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.