A survey of credit unions conducted by Credit Union 24 has foundthat more than half of credit unions surveyed (53%) reported seeingtheir numbers increase last year and that almost half (46%)attributed the increase to Bank Transfer Day.
The nationwide ATM and POS network collected the data as part ofits fourth annual CU Industry Survey.
“The industry took a very aggressive approach to memberrecruitment during 2011 and it was successful,” said Jim Park,president/CEO of Credit Union 24. “BankTransfer Day, robust marketing strategies and an overallincreased awareness of credit unions in the consumer marketplaceall helped advanced the credit union movement; however, creditunions are rightly concerned with how to keep this momentum goingin 2012.”
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