BOCA RATON, Fla. — A pair of presentations meant to discuss how credit unions can better attract new members and become the first cult brand in financial services ran into some negative consumer comments early on.
Neil Goldman, senior partner at Goldman Consulting and Strategy, shared what his firm had heard in a series of focus groups with consumers who are not credit union members.
Goldman made his presentation to credit union executives attending the THINK 12 conference last week, and the comments came from videos of the focus group sessions.
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