BALTIMORE — Call this the loud message out of NACHA 2012: Financial institutions can choose to innovate. Orto die.

And the pressures are higher on community banks and creditunions for a painful reason. 

“The crux of the community bank and credit union model is tofocus on customer relationships. But now that is all electronic,”said Carey Whaley, a vice president at the Independent Community Bankers of America, who put on a paneltitled,  “Innovation: The Key to Smaller FI Survival?”

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