Tapping into persistent consumer unhappiness with banks, state leagues this spring have been rolling out new awareness campaigns at a brisk pace with Michigan and Connecticut now joining the fray with broad-based TV, radio and online ventures.

The Michigan trade group disclosed Tuesday it is debuting on May 14 a ramped-up version of the "CU Difference" campaign complete with a new website called "CU Link."

Michigan credit unions can customize their own "CU Link" webpage to include specific information on products, prices, locations and logos in addition to financial education material, said the league. Radio and TV ads will be run in major Michigan markets for six to 16 weeks, the Michigan Credit Union League said.

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