In life you depend on a lot of people. Your family and friends, your doctor and your banker, for example. They’re there to keep you healthy, and even sane at times, and your important belongings safe. These people in your life have been there with you and worked to earn your trust by providing assurances when needed, advising on difficult decisions and following through to the best of their abilities on their promises.

Unfortunately for financial services consumers, sometimes the mountain of regulations can get in the way of them doing their jobs. Especially smaller financial institutions, like most credit unions, can get buried under the regulatory burden until their ability to serve their members with conversation while assisting with a deposit (also a cross-selling opportunity) or coffee over loan papers vanishes.

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