ST. PETERSBURG, Fla. — Card Services for Credit Unions, the association of creditunions that process payment transactions with FIS, celebratedcredit unions which had strong card marketing programs in 2011 at acelebratory luncheon.
|The Thursday event was held in conjunction with theassociation's annual meeting which runs until Sunday.
|“This is always one of my favorite parts of the annual meeting,”Bill Lehman, CSCU's vice president for portfolio consulting,told the assembled credit union payment executives. “It's a chancefor us to recognize and celebrate the credit unions which have donean outstanding job marketing their card programs.”
|Credit unions submit applications detailing their card marketingefforts in an attempt to win one of the card marketing CAMEOawards.
|Judging the marketing programs in search of a winner is a taskthat grows more difficult every year, Lehman told theexecutives.
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