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Credit union business development used to be all about developing relationships with and acquiring new members from Select Employee Groups. That isn’t the case anymore.  Business development is one of the fastest-growing trends in the credit union industry. There are many reasons for this surge.

First, credit unions are realizing that having a strong business development program is becoming a necessity. And this includes all types of credit unions including community charters, CDFIs, multiple common bonds, etc. That’s because more credit unions are realizing that the business development function encompasses a lot more than just SEG development.

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