The small business owner featured here on Michigan CU Capital’s Facebook page underscores the potential for credit unions to fill a lending void, said Bill Beardsley, president of Michigan Business Connection.

Nearly a year after Michigan CU Capital launched a statewide lending brand that would connect small businesses to credit unions, the effort has added another level to increase its exposure.

With a soft rollout in May 2011, MCUC has been working with the Michigan Business Connection LC, a commercial lending and underwriting CUSO, to help credit unions share costs and expertise while creating a collective brand that symbolizes a commitment to the best practices in small business lending.

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