Address scrubbing software expected to reduce returns and help data quality has been acquired by the $723 million Firstmark Credit Union in San Antonio.
Firstmark has purchased the QAS Pro and QAS Batch solutions from Boston-based, a part of Experian Marketing Services, the company and credit union said. Along with reducing costs from returns among the 300,000 pieces of mail the Texas credit union sends out annually, the solutions will proactively help member out reach.
They will be used by information technology, loan origination and deposits staff to cleanse addresses as well as help improve overall data processes and quality, the company and credit union said.
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