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Driven vs. Drawn: How Members Will Access Financial Services on Tablets and Phones

Its a good time for credit unions to make strategic decisions about how to support these seemingly similar, but actually very different devices.

By Calvin Grimes | Updated on April 04, 2012

Consumers are increasingly using their mobile phones to interact with their financial institution; the 2011 Fiserv Consumer Trends Survey shows that more than a quarter of U.S. online consumers have used mobile banking. Interest in tablet banking is bubbling up as well.

It’s a good time for credit unions to make strategic decisions about how to support these seemingly similar, but actually very different, devices.

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