Consumers are increasingly using their mobile phones to interact with their financial institution; the 2011 Fiserv Consumer Trends Survey shows that more than a quarter of U.S. online consumers have used mobile banking. Interest in tablet banking is bubbling up as well.
It's a good time for credit unions to make strategic decisions about how to support these seemingly similar, but actually very different, devices.
Credit unions should start by considering the reasons why consumers use these devices – is it due to preference or necessity?
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