The $149 million Peninsula Credit Union in Shelton, Wash., hasnamed veteran credit union executive Jim Morrell as its newpresident and CEO.

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Morrell has been at the $450 million iQ Credit Union inVancouver, Wash., for the past 14 years, most recently as seniorvice president of support services.

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At Peninsula CU, he succeeds Steve Gorseth, who will be retiringin June, the 18,000-member credit union said.

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Peninsula CU said it has opened two new branches and will soonbe adding shared branching and has grown substantially in the pastsix years in its West Puget Sound base.

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“Along with the tremendous staff at Peninsula CU, I look forwardto the opportunities to serve our members and the communitiesacross the Olympic Peninsula as the financial advisors people lookfor in a trusted financial institution,” Morrell aid.

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Morrell has a long history of industry involvement andrecognition. He is a past chair of the CUNA Technology Council andalso has been on user boards for Online Resources Inc. andSymitar.

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He also has served on the Northwest Credit Union Association'sFuture Leaders Task Force and the Filene Research Institute's i3Group.

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He was named 2010 Distinguished Credit Union Professional of theYear by the Washington Credit Union League, and the 2008 Information Technology Executive of the Year by CreditUnion Times.

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Morrell has a bachelor's degree in economics from PacificLutheran University in Tacoma, Wash., and a master's degree inmanagement from Willamette University in Salem, Ore.

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Away from the office, he also is a veteran college basketball referee.

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