Fresh off last week's GAC Hike the Hill, CUNA is stepping up its counterattack against the banking lobby over member business lending with its own set of political ads and talking point responses for CEOs.
The latest series of ads, which brought a vigorous response from the American Bankers Association and the Independent Community Bankers of America in a series of radio spots, appeared last week in a number of Capitol Hill publications – Roll Call, The Hill, Politico and others all aimed at countering ABA and ICBA messaging to congressmen.
The CUNA ads all "discussed the merits of giving small business more access to capital through credit unions" while the banker messaging over the weekend seized on the conservatorship of the $318 million Telesis Community CU as a perfect example of why CUs should not have MBL powers.
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