Thanks to last year's Bank Transfer Day, co-op ad campaigns, conducted by state leagues, are getting a major boost this spring with spruced-up ventures underway across the South and the Midwest.

For starters, the Mississippi Credit Union Association just this month debuted its first major statewide blitz by licensing one advanced by the League of Southeastern Credit Unions under the tagline "Credit Unions: We're Giving Banking a Better Name."

That awareness campaign, including 15- and 30-second radio spots that  first aired in Florida and Alabama, is expected to work well considering the concurrent spillover effect from similar runs occur in those two states, said Charles Elliott, president/CEO of MCUA.