Thanks to last year's Bank Transfer Day, co-op ad campaigns, conducted by state leagues, are getting a major boost this spring with spruced-up ventures underway across the South and the Midwest.

For starters, the Mississippi Credit Union Association just this month debuted its first major statewide blitz by licensing one advanced by the League of Southeastern Credit Unions under the tagline "Credit Unions: We're Giving Banking a Better Name."

That awareness campaign, including 15- and 30-second radio spots that  first aired in Florida and Alabama, is expected to work well considering the concurrent spillover effect from similar runs occur in those two states, said Charles Elliott, president/CEO of MCUA.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.