Credit Union Mobile Banking Debut of the Week:Put it up and they will find it. That’s the guiding marketingprinciple at PalisadesFCU, a $153 million institution in Pearl River, N.Y., whichrecently launched its mobile banking app. “We put it in the AndroidMarket with no promotion,” said Anthony Pili, vice president,marketing and sales. “Without any promotion, we had over 50downloads and a perfect 5 out of 5 rating from 15 users. This wassurprising since it implies that members are going online withoutany knowledge and searching to see if their credit union has anapp,” according to Pili.
An iPhone app is going up soon, Pili added. He expects even moremembers to find that one.
What are members finding when they look for your app?
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