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Credit Union Mobile Banking Debut of the Week: Put it up and they will find it. That’s the guiding marketing principle at Palisades FCU, a $153 million institution in Pearl River, N.Y., which recently launched its mobile banking app. “We put it in the Android Market with no promotion,” said Anthony Pili, vice president, marketing and sales. “Without any promotion, we had over 50 downloads and a perfect 5 out of 5 rating from 15 users. This was surprising since it implies that members are going online without any knowledge and searching to see if their credit union has an app,” according to Pili.

An iPhone app is going up soon, Pili added. He expects even more members to find that one.

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