Kansas Air Guard Credit Union has figured out a way to be social without taking the traditional route of Facebook or Twitter.
The $5 million Topeka, Kan.-based credit union has recently unveiled CoyoteList, its twist of online classifieds like Craigslist. With Wile E. Coyote as the official mascot for the 190th Air Refueling Wing, the name further reinforces the credit union's relationship with the Kansas National Air Guard community. CoyoteList has been positioned as a way for members to do everything from buying and selling products and services to posting rentals and local events.
"It's business the old-fashioned way. We may never be on the technology forefront or be able to offer some of the other services provided by other financial institutions," said Becky Razak, manager of Kansas Air Guard CU. "But serving a closed field of membership we do have an opportunity to help reinforce our relationship within that close-knit exclusive community."
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