In January, we learned the Federal Reserve is unlikely to raise interest rates until late 2014. With recent declining net interest margins, regulatory reform eating away at our fee income, the NCUA's assessments and other earnings pressures on the horizon, improving noninterest income is more important than ever.

When was the last time you measured the percentage of your credit union's revenue attributed to noninterest fee and other operating income? If your credit union is like mine, it is about 40% more than it was before the recession and before rates began their downward plunge in late 2007. 

Noninterest income now accounts for approximately 23% of all credit union income.  It's worth checking to see how you compare to your peers. While you are at it, how is your member opt-in percentage for debit overdraft looking? How about your active debit card penetration and loan protection insurance sales?

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