Geezeo said it has signed two more credit union users of itspersonal financial management and integrated Web-based marketingservices.
|They are the $573 million Alabama Telco CU in Hoover, Ala., andthe $771 million San Francisco FCU. Geezeo said it now has morethan 85clients.
|The Tolland, Conn., company said it also has created the GeezeoInteractive division, which will focus on growth and retentionstrategies, particularly through PFM adoption and bridging onlineand offline interactions.
|Jim Craig, former vice president of marketing at the $545million 1st Advantage FCU in Yorktown, Va., has beenhired to head up the division.
|Craig has more than 20 years of experience, including leadingWeb-centered marketing efforts at three credit unions since1995.
|“I am looking forward to working with clients to developsustainable sales and marketing processes that leverage the largevolume of data and interactions that digital channels provide,”Craig said.
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