BuzzBanking Inc. and CUNA Strategic Services have partnered tooffer software they said bridges financial and social networks tobuild a rewards program that helps credit unions grow membership,increase debit card transactions and yield new loan opportunitieswhile earning additional fee and interest income.
|“Rewards programs are prevalent across all industries,” said WesMillar, senior vice president of CUNA Strategic Services. “The BuzzBanking platform providescredit unions with an opportunity to build member loyalty byrewarding member's behavior for being financially responsibleconsumers. They can also associate rewards with behaviors such assubscribing to direct deposit, applying for loans or referring newmembers.”
|The six-month pilot program from CSS and BuzzBanking, atechnology development company in Austin, Texas, began on March 1.Eligible credit unions have the opportunity to test the softwarewith their employee groups at an introductory price, the companysaid.
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