Before attracting younger members, you need to educate them on why they should join your credit union, which was one of the main goals for 2012 at my credit union.
Being a Gen Y member myself, I realized I had little to no financial education or awareness of credit unions. The way we decided to reach Gen Y is to have Adam Carroll, CEO of National Financial Educators, come to our credit union and present on different financial education topics. Carroll approaches financial education in a way that we had never seen. He puts things into perspective and makes it easy for listeners to understand.
My team at Financial Plus Credit Union decided to spread the message by providing financial education regularly at our credit union to our members and staff. Making financial education available to staff will ultimately help the credit union succeed, as well as demonstrate how a financially responsible credit union makes its members a priority.
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