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Are credit unions facing a do-or-die moment – or to put it in the language of business strategists, is this a strategic crossroad? That is the provocative idea tossed out by CUNA Mutual Group executive John Lass in an eye-opening talk Wednesday at the New Jersey Credit Union League’s “Reality Check” conference in Atlantic City.

Lass’ thesis: credit unions are facing big challenges to the industry’s vitality and prosperity. He stressed: “I love the credit union system. I hate the politics and the ego but I love the system.” And that system, said Lass, is under real threat.

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