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The 11,000 members of the True North Federal Credit Union, headquartered in Juneau, Alaska, have responded strongly to a targeted offer centered on the credit union’s Platinum Visa card.

Working with its card processor, PSCU Financial Services, the CU’s card offer garnered a response rate of 9.23% and boosted outstanding balances by 5%. As of Dec. 31, the CU had $7.1 million in outstanding balances in its card portfolio and almost 2,350 active accounts.

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Peter Westerman


Credit Union Times

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