While it remains too early to declare victory, there are signs that credit union credit cards are poised to move from the background of credit union lending to take a position closer to the spotlight, according to industry card specialists.

One of these specialists is Bill Lehman, vice president of portfolio consulting services at Card Services for Credit Unions. A longtime CU card adviser, Lehman admits to a history of finding the glass both half-empty and half-full when it comes to credit union credit card programs. Card Services for Credit Unions is the association of credit unions that process their card accounts with FIS. It accounts for the majority of card-issuing credit unions.

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