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Credit unions across South Carolina have launched a pilot cooperative campaign called MADTAG, hosting free and discounted gas giveaways in Charleston, Columbia, Florence and Greenville that brought media results far exceeding expenses, according to the Marketing Task Force that created the concept.

The launch events last week were within a limited budget of $10,000 approved by the S.C. Credit Union League Media Committee, yet, according to the task force, led to an estimated $205,000-plus in media coverage from radio and televisions stations throughout the state.

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