The $422 million University of Kentucky Federal Credit Union inLexington decided a billboard would be a good way to get its simplemessage across, and its marketing vice president, Greg Baker, saidthe effort's paying off. “When you see a billboard that simply says'lipstickonabank.com' with bright pink lipstick marks, that willget your attention,” he said. “We've had several people write usand say they went to the microsite after they saw thebillboards, and they love it! It's a fun way to show how ourcredit union is a better value and benefit than a bank.”
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