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Credit unions could see more incorporation of tablets into their social media marketing solutions.

Santa may have left a lot of tablets under Christmas trees last December, and for marketers, that could mean unwrapping a new opportunity.

Email marketing to tablets are poised to become very important to credit unions and other financial institutions this year, said Chad White, research director at Responsys, a San Bruno, Calif.-based provider of email and cross channel marketing solutions. He cited figures from JP Morgan that projected worldwide tablet shipments will reach 99.3 million this year, a 55.2% increase over 2011.

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