Over the last couple of years, especially in 2011, many credit unions flocked to social media to extend their presence into the digital realm.
The adoption of new media is certainly a step in the right direction. But what appears to be lacking for a large percentage of these credit unions is a well thought-out plan and strategy for how to use this, well, new media. For years, marketers and advertisers alike could go about their business the same way day in and day out; but all of that has changed now.
Marketing and advertising has over time been slowly transitioning. However, with the proliferation and widespread adoption of new media, this transition has gone into hyper-drive. Many credit unions have already adopted social media with open arms. Others are just now beginning to realize the power of socially networking their business and brand with their membership. Before getting into the benefits of embracing social or new media, let's address one of biggest and most common issues that has been raised by those who claim new media is today's snake oil: "Social media does not and cannot generate a return on investment."
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