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Over the last couple of years, especially in 2011, many credit unions flocked to social media to extend their presence into the digital realm.

The adoption of new media is certainly a step in the right direction. But what appears to be lacking for a large percentage of these credit unions is a well thought-out plan and strategy for how to use this, well, new media.  For years, marketers and advertisers alike could go about their business the same way day in and day out; but all of that has changed now.

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Tonya Knudesn

 

Credit Union Times

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