The 11,000 members of the True North Federal Credit Union inJuneau, Alaska, have responded strongly to a targeted offercentered on the credit union's Platinum Visa card.

Working with its card processor, PSCU Financial Services, thecard offer from the $113 million credit union garnered a responserate of 9.23% and boosted outstanding balances by 5%. As ofDec. 31, the CU had $7.1 million in outstanding balances in itscard portfolio and almost 2,350 active accounts.

The promotion offered a 4.99% annual percentage rate on cashtransactions, including balance consolidation, convenience checks,ATM and other cash advances during a six-week period.

This yielded an average balance transfer of $5,000, along with$240,000 in new outstanding balances. In addition, marketing inbranches and online helped the CU bring in $125,000 in brand newbalances, the credit union and company said.

“This campaign exceeded our expectations by creating a dramaticlift in outstanding balances while stimulating continued higher useof our credit card,” said Bill Peters, True North's vice president of corporate development.

“PSCUFinancial Services' team played a vital role in designing thiscampaign to match our objectives,” he added.