The 11,000 members of the True North Federal Credit Union inJuneau, Alaska, have responded strongly to a targeted offercentered on the credit union's Platinum Visa card.
Working with its card processor, PSCU Financial Services, thecard offer from the $113 million credit union garnered a responserate of 9.23% and boosted outstanding balances by 5%. As ofDec. 31, the CU had $7.1 million in outstanding balances in itscard portfolio and almost 2,350 active accounts.
The promotion offered a 4.99% annual percentage rate on cashtransactions, including balance consolidation, convenience checks,ATM and other cash advances during a six-week period.
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