The $76 million First Eagle FCU in Owings Mills, Md., said ithas generated more than $690,000 in new loans through its new loanlead generation system.

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The 10,000-member First Eagle deployed the Loan Saver systemfrom Code Green LLC in August.

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The Loan Saver system sits on the website and allows members toinstantly calculate how much they'd save by consolidating andtransferring all their credit cards and other loans from otherlenders.

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The system also alerts the credit union's lending team forfollow up. At First Eagle, that included emails, incorporating amessage about Loan Saver into the new member on-boarding process,post cards to existing members, newsletters and branch signage.

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“Loan Saver fits well with the credit union goal of helpingmembers save money. In fact, members using Loan Saver savedan average of $1,400 by moving loans from other lenders to FirstEagle,” said Jody Berger, the credit union's marketing manager.

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“We were also pleasantly surprised by the average loan size,about $12,000, and the fact that a wide variety of loans were madeincluding auto loans, personal loans and credit card balancetransfers,” Berger said.

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Code Green of Gaithersburg, Md., said it provides ATM and branchlocator software and other marketing and data tech products toapproximately 200 credit unions, including approximately 25contracted to use the Loan Saver solution.

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