The $1.4 billion UW Credit Union is now offering instant issuecredit cards, about 2½ years after it began offering theservice with debit cards.

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“If a member has an approved credit card application, he or shecan have a new credit card printed in-branch while they wait, at noadditional cost,” said Carma Atkinson, card programs manager at the162,000-member UW Credit Union in Madison, Wis.

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The credit union said it believes it is the first financialinstitution in the state to offer the instant issue credit cards.It began offering instant issue debit cards in 2008, allowingmembers who open checking accounts to be able to leave the branchwith their new card that day.

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The service can be used to replace damaged cards, as well, andalleviates the seven to 14 days of processing and mailing typicalwhen members open a new credit card account, Atkinson said.

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UW Credit Union serves University of Wisconsin communities and has 19 branches, 95ATMs and locations in Madison, Milwaukee, Stevens Point, Green Bay,Oshkosh and Whitewater.

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