At the urging of South Carolina credit unions, CUNA has taken over the drive to formally own the “Every Day Is Bank Transfer Day” slogan.
But it might take until spring before the slogan can be adapted widely in CU ads across the U.S. after CUNA wins formal approval on a trademark application now pending with the U.S. Patent and Trademark Office.
The hand off of the legal maneuvering to CUNA by a group of South Carolina CUs led by the $1.3 billion South Carolina FCU, North Charleston, and the South Carolina Credit Union League took place last month. It came just after the “Bank Transfer Day” Facebook founder, Los Angeles art store owner Kristen Christian, spoke during a CUNA webinar.
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