One of the nation's first credit union volunteers to make a 2012 run for a major state office, Ovide Lamontagne, former chairman of the $726 million St. Mary's Bank, Manchester, N.H., has some advice for CU leaders.

More work needs to be done on the industry's education and advocacy message, based in part on what was uttered during the presidential primary debates last month.

"All you have to do is look at what Newt Gingrich said about credit unions and GSEs," explained Lamontagne.

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