Credit unions across the U.S. may soon have formal clearance touse the “Every Day Is Bank Transfer Day” brand in theirmarketing.

CUNA said it has an application for trademark protection pendingwith the U.S. Patent and Trademark Office.

The application followed negotiations with the $1.3 billionSouth Carolina Federal Credit Union of North Charleston, whichfor weeks has been promoting the “Every Day is Bank Transfer Day”moniker in traditional media, Facebook and Twitter.

“We're very excited and happy to share 'Every Day' with creditunions across the country,” a spokesman for South Carolina Federalsaid. It had debuted the “Every Day” slogan in late November afterthe BTD movement generated by some estimates as many as 500,000new accounts before, on and immediately after the Nov. 5event.

Joining South Carolina Federal promoting the new “Every Day”blitz has been the South Carolina Credit Union League, which hassolicited Palmetto State credit unions to start using the brand inadvertising while the league and SCFCU applied for trademarkprotection with the federal agency.

The league and big South Carolina credit union have said thatthey think the BTD concept can prove to be as successful as the“Got Milk” campaign by the nation's milk processors.

Meanwhile, CUNA said the originator of the viral Bank TransferDay campaign, Los Angeles art dealer Kristen Christian, will appearwith President/CEO Bill Cheney on a panel at CUNA's GovernmentalAffairs Conference March 18-22 in Washington, D.C.

Christian also had recently spoke in a CUNA webinar about herintroduction to and support of credit unions, the trade groupsaid.