When the BizKid$ folks start giving out the best practices award, the hands-down winner is the $23 billion State Employees' Credit Union of Raleigh, N.C.
That's because State Employees' has devoted perhaps the most resources – personnel, energy and finances – to the six-year-old public TV financial literacy venture, according to the top brass at the National Credit Union Foundation, the program's sponsor.
“We just love the BizKid$ and we see the program as this fantastic way to reach middle school youngsters, an important demographic for our future,” explained Leigh Brady, senior vice president education services at SECU, where the CU message gets delivered through the 239 branches that blanket the Tarheel State.
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