Be it rates, fees or the emotional aspects of theirrelationships, a new survey of credit union members and bankcustomers showed that credit unions once again came out on top.

That's according to the 2011 Northeast U.S. Bank & Credit Union CustomerExperience Survey released Thursday by PrimePerformance, which advises banks on improving the clientexperience.

Credit unions were the overall customer experience leader with aPrime Experience Index of 79%, which was ahead of the overall bankaverage of 59%, the data showed.

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