Rather than court new members, some credit unions may focus their resources on building relationships with existing members this year.

CUNA Mutual Group Chief Economist Dave Colby offered that insight in the December issue of the Credit Union Trends Report.

There was a total estimate of 93.7 million members as of October, the latest period tracked in the report. This reflected a net increase of 1.1 million year to date. Colby said unlike previous years, credit unions should continue to see membership gains in the fourth quarter of 2011.

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